P.S. Kanye, I really was not kidding in that instagram…..
P.P.S. Shout out to my boyfriend for Valentines day. Even though you didn't surprise me with Yeezy Boosts, I love you more than life.
Just incase you have been cut off from civilization for a few weeks, you should know that Adidas is getting so hot right now. Adidas was born in Germany and gained popularity from footballers as well as runners in the Olympics. It did not really blow up in American pop culture until Run DMC began wearing brand head to toe (literally). The brand began to lose momentum in the early 90’s when the hip-hop culture turned to Jordans as their shoe of choice (looking at you, Michael). As of late, Adidas has made some very big moves and made some very big famous friends such as Pharrell, who sported a full Adidas look on the Grammy Awards Red Carpet last week, and David Beckham who is just a total B-A-B-E. As we have seen over and over again, once you get the right celebrities on your side, you have the power to bring your brand back from the dead (unless you are myspace… Sorry JT… nobody is ever going back there). The person I am really trying to get to is Adidas’s latest endorser, everybody’s favorite ‘fashionisto’ (if you will), Kanye West. That’s right people, Kanye West has partnered with the brand to create the Adidas Yeezy Boost. Kanye held a private fashion show to reveal his masterpiece this past Thursday. Attendees of the show were a collection of Kanye’s closest friends such as Anna Wintour (I repeat, ANNA WINTOUR), Beyonce, Jay-Z, North and a good portion of the Kardashian clan. Also, because Kanye never does anything half way (especially not insults), he released a new song to top off this epic shoe release. Side note: guess who is front and center in a portion of the show... our very own lip game princess, Kylie Jenner. See if you can spot her: To be honest I was for the most part, uninterested in Kanye’s newest endeavor – until I saw them on Kylie Jenner’s feet. I am unaware of the exact moment I knew I would die for a pair of these shoes, however I am now fully aware not only of these shoes, but that I would move water and earth to get my hands on a pair of these babies. Call me dramatic, I don’t care. When I am strutting around town with Yeezys on my feet, the joke is going to be on you my friend. This morning 9,000 pairs of Yeezy Boosts were released for sale to the general public at a retail price of $350. If you share my intense need to land a pair of these shoes, Gods Speed. If you don't, I refuse to be seen with you in public ever again.
Xoxo, The Don
P.S. Kanye, I really was not kidding in that instagram….. P.P.S. Shout out to my boyfriend for Valentines day. Even though you didn't surprise me with Yeezy Boosts, I love you more than life.
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